LG seven years of grinding sword bamboo salt toothpaste to build healthy living

December 15, 2011 by  
Filed under Healthy Living

Article by hi joiney

2008 3, LG Household and Health Care of bamboo salt toothpaste was awarded “China Famous Brand”, this hard-won honor for a foreign brand, which proves that LG Household and Health Care in the Chinese market have been the consumers identity. LG bamboo salt toothpaste rapid spurt of red, a high-end market, a brand of toothpaste legend. Create differentiated marketing, “South Korean health expert” imageDay of the Chinese market has always been competitive, and LG “healthy living” in the beginning of landing in China, with unique new concept has quietly built up in the minds of consumers, “health experts from Korea,” a good image, which have benefited from its excellent market differentiation strategies, including the use of “Bamboo Salt,” which has the characteristics of Korean traditional Korean concept of health culture, unique communication strategy and the “concentrated market” brought about the market impact, and thus obtain a good effect on the market. The development of Korean enterprises in ChinaLG Household and Health Care as an operating company supplies integrated life, and daily necessities in South Korea Cosmetic Market has been leading, but entered China, LG Household and Health Care fully into account the issue of cultural impact on China’s domestic market and the culture a lot of research and analysis, so according to the Chinese cosmetics, daily chemicals market conditions and characteristics of consumers, has developed products that meet the preferences of Chinese consumers. In addition, LG Household and Health Care is also actively involved in China’s social welfare services. Following the 2006 South Korea’s LG Life Health bamboo salt toothpaste, soap and other products by the State Sports General Administration Training Council is designated as “athletes designated products”, this year LG living healthier, more positive attitude to join in the activities of the 2008 Olympic Games, the exclusive support “China’s charm, a harmonious community, five city health run” in order to fuel the Beijing Olympics. Looking to the future: “China Famous Brand”2008, LG bamboo salt toothpaste finally be the first to get “Famous Chinese Trademark” reputation of foreign toothpaste products, this unique and LG bamboo salt toothpaste and quality of the core elements of security are inseparable. For future development, LG Household and Health Care will continue to “Bamboo Salt,” the brand as the center, at the same time furthering Other Diversification of the brand development of healthy life to make LG the other products in the future be able to star as the main way of bamboo salt toothpaste in the market, “honorary double income.” 2008 bamboo salt toothpaste year for access to the “Chinese Famous Brand” title of LG Household and Health Care is a new beginning, in the future, LG will continue to live healthy lives in China to promote green ideas, promote healthy living, the development of a natural, healthy household products. LG Household and Health Care will continue to work for China’s consumers more professional, better health, higher-quality Japanese products, with personalized service to every consumer feel the LG concept of living a healthy and humane health care.

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